Build-a-Brand: Meeting Recap

On Monday, October 10th, ad club officers gave personal branding advice in a presentation entitled Build-a-Brand. When you’re applying for jobs, you’re essentially marketing yourself, so it’s important to maintain “brand” consistency across different media, such as your resume, business card and social media presence.

Resumes

Our president, Candace Allison, spoke about how to properly format a resume. She expressed that there were different ways that you should format your resume depending on which advertising field you want to pursue: Creative or Accounts.

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Here are some tips to keep in mind when building a resume:

  • Do NOT use resume templates
  • Don’t be afraid to use color
  • Tailor your resume to the job you’re applying for
  • Draw attention to experience relevant to the position
  • Lighten up! Let your personality shine through your resume
  • Write a cover letter!

Business Cards

Our vice president, Christina Rodriguez, brought to light the inexpensive business card printing opportunities at UNT. The career center offers free business cards for UNT students. However, you’re only given 60 cards and you have limited design options.

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Another option to consider, if you think you need more than 60 cards, is VistaPrint. There, you can personalize your business cards and get 100 cards for just $16.00.

What to include on your business card:

  • Your name
  • Aspiring position
  • LinkedIn address
  • Email
  • Phone number

Social Media

Our VP of Alumni Relations, Leo Herrera, talked about what was appropriate to include in your public social media profiles – and what wasn’t.

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He first advised our members to verify that their accounts were private. See how much of your profile people can see when they’re not your friend.

Because your potential employers look at everything before they hire you.

Before you post something, consider: Is this something I would want my boss to see? Is this something I would want my future boss to see?

Take the time to remove any inappropriate content on your profiles, and be more mindful of what you post on your public profiles in the future.

Not-so-fun fact: Snapchat stores the images and videos you upload to your story, so even though those things disappear after 24 hours, your employers can still contact Snapchat to view some of your past posts. Be careful.

LinkedIn

LinkedIn is such an important social media channel that we made it its own topic.

Our VP of Recruitment, Taylor Stroud, advised members to create a LinkedIn account if they haven’t already.

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Fill out your profile completely. LinkedIn asks you about a lot of questions that can make your realize all your experience is important and can be relevant to different positions you apply for.

What to post from your account:

  • Industry-related news
  • Internship updates
  • Links to your blogs posts

LinkedIn is not Facebook. No one wants to hear about what you ate for lunch or if you’re having a fight with your friend. Keep it professional.

LinkedIn Head-shots

Our VP of Digital, Amanda Woodard, captured the importance of branding yourself with a professional head-shot.

Here are some things to consider when posting a profile picture to LinkedIn:

  • Do not add group pictures
  • Face the camera in the picture
  • Make sure your face is clear (make it an up-close shot)
  • Make sure the background doesn’t distract
  • Upload a high-resolution image
  • Be dressed for the job you want

LinkedIn Connections

Our VP of Photography, Mazhar Jilani, brought to light the importance of connecting with the right people on LinkedIn.

He expressed that it was OK to connect with people you don’t know on LinkedIn as long as they were in a related field.

When requesting to connect with another (aspiring) professional, be sure to send the a personalized message. An automated message makes it seem as if you’re not taking the opportunity seriously. This connection could very well land you a job in the advertising industry down the road, so make a good impression!

Note: LinkedIn’s mobile app doesn’t give you the option to include a personal message. Until they update their app, connect with people on your laptop or desktop computer.

Some other things to keep in mind:

  • Do not friend people on Facebook after connecting with them
  • Connect with someone if they give you their business card
  • You can only connect with people who you have mutual connections with, unless you have their email address.

In the last 10 minutes of our meeting, we broke everyone up into groups. People met up with the Ad Club officer that represented the field that they wanted to pursue the most.

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We had a great time looking over your resumes, and we hope that our advice brings you a lot of job opportunities!

Reminder: We’re going to Firehouse Agency next Friday, November 4th. If you’re interested in joining us, please email us with your resumes to contact@untadclub.com by no later than 8:00 p.m. on Wednesday, November 2nd.

We’re looking forward to seeing you there!

Also: Don’t miss our next meeting on Monday, November 7th, in Terrill Hall at 7:00 p.m. We’re having our Intern Panel! You’ll get to hear your peers talk about their own experiences in internships, and you’ll get the chance to ask them questions.

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